Pavement on Winchcombe Street, , side of Hays Travel 159 High Street, , Cheltenham , GL50 1DF

Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, plus the removal of associated BT kiosk(s)

Authority: Cheltenham Borough Council
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: telecoms · Other minor developments
Inspector: Conde L

Main issues, as the Inspector framed them

Whether the proposal would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area and whether the setting of a nearby listed building would also be preserved

What decided it

The visual intrusiveness of the illuminated digital displays and the height and prominence of the structure would cause less than substantial harm to the designated heritage assets that is not outweighed by the public benefits offered.

Plan policies cited: Policy D1, Policy HE3, Policy SD4, Policy SD8

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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