Planning appeal decision
Pavement on Winchcombe Street, , Side of Hays Travel 159 High Street, , Cheltenham , GL50 1DF
Planning appeal 3298823 at Pavement on Winchcombe Street, , Side of Hays Travel 159 High Street, , Cheltenham , GL50 1DF (Cheltenham Borough Council) was dismissed on 4 April 2023 by Inspector Conde L, by written representations. The main issue, as the Inspector framed it: Whether the proposal would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area and whether the setting of a nearby listed building would also be preserved.
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, plus the removal of associated BT kiosk(s)
- Authority
- Cheltenham Borough Council
- Appeal type
- minor · Planning Appeal
- Procedure
- Written Representations
- Development
- telecoms · Other minor developments
- Inspector
- Conde L
- Postcode
- GL50 1DF
Main issues, as the Inspector framed them
- Whether the proposal would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area and whether the setting of a nearby listed building would also be preserved
What decided it
The visual intrusiveness of the illuminated digital displays and the height and prominence of the structure would cause less than substantial harm to the designated heritage assets that is not outweighed by the public benefits offered.
What the Inspector cited
- Development plan policies
- Policy D1Policy HE3Policy SD4Policy SD8
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


More decisions in Cheltenham Borough Council
The authority’s record since 2016 · every decision in 2023
- Allowed4 March 20263373045Bouncers Lane, Prestbury , Cheltenham , GL52 5JF
- Dismissed16 June 20233298818Pavement O/S House of Tweed, , 195 High Street, , Cheltenham , GL50 1DE
- Dismissed29 November 20223299714Pavement Outside Sew M-Design, 253 Gloucester Road, Cheltenham, Gloucestershire, GL51 8NW
- Dismissed29 November 20223299712Pavement Outside Sew M-Design, 253 Gloucester Road , Cheltenham, GL51 8NW
- Dismissed7 November 20223298563Pavement Outside The Soho Coffee Co, Unit B, The Brewery Quarter, , High Street, Cheltenham, Gloucestershire, GL50 3HH
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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