A505 Nightingale Road opposite Walsworth Road, Hitchin, Hertfordshire, SG5 1RZ

Replacement of existing 1no. externally illuminated 48 sheet advertisement billboard with 1no. 48 sheet digital LED advertisement display

Authority: North Hertfordshire District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Colebourne S

Main issues, as the Inspector framed them

the effect of the proposed advertisement on amenity
the effect of the proposed advertisement on public safety

What decided it

The proposed digital display would cause unacceptable distraction to drivers in a location requiring particular care, creating a hazard to public safety that outweighs the amenity benefits.

Framework references: 199

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