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Dismissed25 August 20223301100

Site Of 42 To 46, West Wycombe Road, High Wycombe, Buckinghamshire, HP11 2LW

Planning appeal 3301100 at Site Of 42 To 46, West Wycombe Road, High Wycombe, Buckinghamshire, HP11 2LW (Buckinghamshire Council - Wycombe Area *) was dismissed on 25 August 2022 by Inspector Guest H, by written representations. The main issue, as the Inspector framed it: the effect of the proposal on amenity and public safety.

Erection of a 6m by 3m internally illuminated digital advertising display. (Display of illuminated static images on a 10s rotation. No special effects including animation, flashing, or fading. Illumination: Day max 600 candela/sqm. Night max 300 candela/sqm)

Authority
Buckinghamshire Council - Wycombe Area *
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Guest H
Postcode
HP11 2LW

Main issues, as the Inspector framed them

  • the effect of the proposal on amenity and public safety

What decided it

The proposal's substantial size, illumination, and changing display would create a dominant and incongruous feature that would adversely affect visual amenity and pose a distraction risk to drivers at a complex junction, conflicting with local plan policies protecting amenity and public safety.

What the Inspector cited

Development plan policies
CP9DM35DM33

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Buckinghamshire Council - Wycombe Area

The authority’s record since 2016 · every decision in 2022

  1. Notice upheld12 June 20263362995
    165 Amersham Road, High Wycombe, Buckinghamshire, HP13 5AE
  2. Dismissed11 June 20263377185
    Land West of Hammersley Lane, Tylers Green, Bucks, HP10 8HF
  3. Notice varied and upheld1 June 20263356208
    St Regis Park, Bassetsbury Lane, High Wycombe, HP11 1RB
  4. Notice upheld19 May 20263366795
    165 Micklefield Road, High Wycombe, HP13 7HA
  5. Notice upheld19 May 20263364950
    Land at Polaris Chartered Certified Accountants (Royal British Legion), Queensmead Road, Loudwater, Buckinghamshire, HP10 9TZ

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.