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Planning appeal decision

Allowed21 July 20233302757

Chiswick High Road, North East of Lionel Road, London, W4 3AG

Planning appeal 3302757 at Chiswick High Road, North East of Lionel Road, London, W4 3AG (London Borough of Hounslow) was allowed on 21 July 2023 by Inspector Worley E, by written representations. The main issue, as the Inspector framed it: Whether the condition is necessary in the interest of public safety, specifically highway safety.

Installation of 1 no. 48 sheet digital LED advertisement display following removal of existing 5 no. externally illuminated 48 sheet advertisement billboard

Authority
London Borough of Hounslow
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Worley E
Postcode
W4 3AG

Main issues, as the Inspector framed them

  • Whether the condition is necessary in the interest of public safety, specifically highway safety

What decided it

The absence of substantive evidence that advertisement image changes every 10 seconds would cause driver distraction or create a hazard to road users, combined with the proposed frequency being less frequent than industry guidance recommendations.

What the Inspector cited

Development plan policies
Policy CC5Policy EC2

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hounslow

The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.