Chiswick High Road, North east of Lionel Road, london, W4 3AG

Authority: London Borough of Hounslow
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Worley E

Main issues, as the Inspector framed them

Whether the condition is necessary in the interest of public safety, specifically highway safety

What decided it

The absence of substantive evidence that advertisement image changes every 10 seconds would cause driver distraction or create a hazard to road users, combined with the proposed frequency being less frequent than industry guidance recommendations.

Plan policies cited: Policy CC5, Policy EC2

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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