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Planning appeal decision

Allowed17 February 20233302949

Midland Road Newland Road Junction Embankment, South of Worcester Shrub Hill Rail Station, Worcester, WR5 1DB

Planning appeal 3302949 at Midland Road Newland Road Junction Embankment, South of Worcester Shrub Hill Rail Station, Worcester, WR5 1DB (Worcester City Council) was allowed on 17 February 2023 by Inspector Burston J, by written representations. The main issue, as the Inspector framed it: The effect of the LED advertisement display on the visual amenity of the area.

Replacement of 3no. existing externally illuminated 48 sheet advertisement billboard with 1no. 48 sheet digital LED advertisement display

Authority
Worcester City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Burston J
Postcode
WR5 1DB

Main issues, as the Inspector framed them

  • The effect of the LED advertisement display on the visual amenity of the area

What decided it

The imposition of suitably worded conditions to control illumination intensity, display frequency, and malfunction protocols would ensure the digital advertisement would not have a detrimental impact on visual amenity or residential living conditions.

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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