Midland Road Newland Road Junction Embankment, South of Worcester Shrub Hill Rail Station, Worcester, WR5 1DB

Replacement of 3no. existing externally illuminated 48 sheet advertisement billboard with 1no. 48 sheet digital LED advertisement display

Authority: Worcester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Burston J

Main issues, as the Inspector framed them

The effect of the LED advertisement display on the visual amenity of the area

What decided it

The imposition of suitably worded conditions to control illumination intensity, display frequency, and malfunction protocols would ensure the digital advertisement would not have a detrimental impact on visual amenity or residential living conditions.

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