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Dismissed9 October 20243346720

Shell Service Station, Unit 1 Hornhill Road, Worcester, WR4 0SX

Planning appeal 3346720 at Shell Service Station, Unit 1 Hornhill Road, Worcester, WR4 0SX (Worcester City Council) was dismissed on 9 October 2024 by Inspector Benson E, by written representations. The main issue, as the Inspector framed it: The effect of the proposed totem sign on visual amenity.

7m EV Totem Pole Sign

Authority
Worcester City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Benson E
Postcode
WR4 0SX

Main issues, as the Inspector framed them

  • The effect of the proposed totem sign on visual amenity

What decided it

The proposed illuminated totem sign would create visual clutter and have a detrimental impact on the amenity of the wider area when considered alongside existing advertisements at the site and nearby business park signage.

What the Inspector cited

Development plan policies
Policy SWDP21

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Worcester City Council

The authority’s record since 2016 · every decision in 2024

  1. Dismissed10 October 20253371410
    Silver Street, Worcester, Worcestershire, WR1 2DA
  2. Allowed2 July 20253361008
    20 Bath Road, Worcester, WR5 3EL
  3. Allowed1 July 20253360706
    Northwick Service Station, Ombersley Road , Worcester, WR3 7BT
  4. Allowed10 March 20253352483
    Cosgrove Close, Blackpole, Worcester, Worcestershire, WR3 8UA
  5. Dismissed17 May 20243337410
    Land At Pheasant Street, Worcester, Worcestershire, WR1 2DD

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.