Yellow Brick Media, Unit 1, 27-29 Manchester Road, BURNLEY, BB11 1HG

1.5m x 2.5m large format digital LED screen

Authority: Burnley Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Baxter C

Main issues, as the Inspector framed them

whether the proposal preserves or enhances the character or appearance of the Burnley Town Centre Conservation Area

What decided it

The large-format LED advertisement, by virtue of its scale, siting and illumination, is a visually intrusive and incongruous element that detracts from the character and appearance of the Burnley Town Centre Conservation Area.

Framework references: 199

Plan policies cited: Policy SP5, Policy TC8, Policy HE2, Shopfront & Advertisement Design Supplementary Planning Document 2019

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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