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Planning appeal decision

Allowed8 December 20223305490

250 Gunnersbury Ave, North Circular Rd, London, W4 5QB

Planning appeal 3305490 at 250 Gunnersbury Ave, North Circular Rd, London, W4 5QB (London Borough of Hounslow) was allowed on 8 December 2022 by Inspector Couper C, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the character and appearance of the area.

a temporary decorative scaffold shroud advertisement comprising a 1:1 image of the building façade with an inset advertising and information area measuring 15 metres x 6 metres

Authority
London Borough of Hounslow
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Couper C
Postcode
W4 5QB

Main issues, as the Inspector framed them

  • The effect of the proposal on the character and appearance of the area

What decided it

The temporary nature of the shroud and its positive visual impact on the streetscene during construction works, combined with its compatibility with the busy commercial character of the area, outweighed concerns about its scale and prominence.

What the Inspector cited

Development plan policies
Policy CC1Policy CC5
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hounslow

The authority’s record since 2016 · every decision in 2022

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.