250 GUNNERSBURY AVE, NORTH CIRCULAR RD, LONDON, W4 5QB

a temporary decorative scaffold shroud advertisement comprising a 1:1 image of the building façade with an inset advertising and information area measuring 15 metres x 6 metres

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Couper C

Main issues, as the Inspector framed them

The effect of the proposal on the character and appearance of the area

What decided it

The temporary nature of the shroud and its positive visual impact on the streetscene during construction works, combined with its compatibility with the busy commercial character of the area, outweighed concerns about its scale and prominence.

Framework references: 136

Plan policies cited: Policy CC1, Policy CC5

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