Precision Pipework, Horn Hill, Lowestoft, NR33 0PX

a new freestanding digital poster display

Authority: East Suffolk
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Harding C

Main issues, as the Inspector framed them

The effect of the proposed advertisement upon the amenity of the area

What decided it

The cumulative visual impact of the proposed digital poster display positioned next to an existing large illuminated poster display would create excessive commercial presence and be overly dominant in views along the A12, thereby overwhelming the residential character of the area.

Framework references: 136

Plan policies cited: Policy WLP 8.29

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