Store It Right, 233 Whapload Road, LOWESTOFT, NR32 1UL

a new single LED illuminated 48-sheet advertisement display, measuring 6.4m wide x 3.4m high and comprising pressed metal frame containing a sealed digital screen

Authority: East Suffolk
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Kemmann-Lane T

Main issues, as the Inspector framed them

The effect of the proposed digital display on the character and appearance of the North Lowestoft Conservation Area arising from views along Whapload Road

What decided it

The proposed advertisement display would be highly visible and prominent in views along Whapload Road and would obstruct the view of the adjoining 19th century warehousing, thereby failing to preserve or enhance the character and appearance of the conservation area.

Framework references: 141

Plan policies cited: WLP2.9, WLP8.29, WLP8.39

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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