Planning appeal decision
Store It Right, 233 Whapload Road, Lowestoft, NR32 1UL
Planning appeal 3348693 at Store It Right, 233 Whapload Road, Lowestoft, NR32 1UL (East Suffolk) was dismissed on 28 March 2025 by Inspector Kemmann-Lane T, by written representations. The main issue, as the Inspector framed it: The effect of the proposed digital display on the character and appearance of the North Lowestoft Conservation Area arising from views along Whapload Road.
a new single LED illuminated 48-sheet advertisement display, measuring 6.4m wide x 3.4m high and comprising pressed metal frame containing a sealed digital screen
- Authority
- East Suffolk
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Kemmann-Lane T
- Postcode
- NR32 1UL
Main issues, as the Inspector framed them
- The effect of the proposed digital display on the character and appearance of the North Lowestoft Conservation Area arising from views along Whapload Road
What decided it
The proposed advertisement display would be highly visible and prominent in views along Whapload Road and would obstruct the view of the adjoining 19th century warehousing, thereby failing to preserve or enhance the character and appearance of the conservation area.
What the Inspector cited
- Development plan policies
- WLP2.9WLP8.29WLP8.39
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The authority’s record since 2016 · every decision in 2025
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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