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Dismissed28 November 20223305624

Land on Embankment at the Corner of Bolton Road and Alice Street, Swinton, M27 8UX

Planning appeal 3305624 at Land on Embankment at the Corner of Bolton Road and Alice Street, Swinton, M27 8UX (Salford City Council) was dismissed on 28 November 2022 by Inspector Ollerenshaw M, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the amenity of the area.

replacement of existing 1no. externally illuminated 48 sheet advertisement billboard with 1no. 48 sheet digital LED advertisement display

Authority
Salford City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ollerenshaw M
Postcode
M27 8UX

Main issues, as the Inspector framed them

  • The effect of the proposal on the amenity of the area

What decided it

The proposed digital LED display would be a much more striking and prominent feature than the existing advertisement, resulting in unacceptable harm to the visual amenity of the area through its brighter, sharper and more eye-catching appearance, particularly during hours of darkness.

What the Inspector cited

Development plan policies
Policy DEV2
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.