Land on embankment at the corner of Bolton Road and Alice street, Swinton, M27 8UX

replacement of existing 1no. externally illuminated 48 sheet advertisement billboard with 1no. 48 sheet digital LED advertisement display

Authority: Salford City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ollerenshaw M

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area

What decided it

The proposed digital LED display would be a much more striking and prominent feature than the existing advertisement, resulting in unacceptable harm to the visual amenity of the area through its brighter, sharper and more eye-catching appearance, particularly during hours of darkness.

Framework references: 136

Plan policies cited: Policy DEV2

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