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Dismissed4 December 20243349269

Advert Site at Junction of Bentcliffe Way and Gilda Brook Road, Eccles, M50 1ZD

Planning appeal 3349269 at Advert Site at Junction of Bentcliffe Way and Gilda Brook Road, Eccles, M50 1ZD (Salford City Council) was dismissed on 4 December 2024 by Inspector Seddon M, by written representations. The main issue, as the Inspector framed it: The effect of the proposed digital advertisement display on amenity having regard to the character and appearance of the area.

replacement of two no. poster advertisement displays to one no. D-poster

Authority
Salford City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Seddon M
Postcode
M50 1ZD

Main issues, as the Inspector framed them

  • The effect of the proposed digital advertisement display on amenity having regard to the character and appearance of the area
  • The effect on public safety

What decided it

The proposal would be detrimental to highway and public safety due to the significant distraction the illuminated digital display would cause to drivers at a busy junction with a history of accidents.

What the Inspector cited

Development plan policies
Policy A6 of the Salford Local Plan: Development Management Policies and Designations

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.