Advert Site at Junction of Bentcliffe Way and Gilda Brook Road, Eccles, M50 1ZD

replacement of two no. poster advertisement displays to one no. D-poster

Authority: Salford City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Seddon M

Main issues, as the Inspector framed them

The effect of the proposed digital advertisement display on amenity having regard to the character and appearance of the area
The effect on public safety

What decided it

The proposal would be detrimental to highway and public safety due to the significant distraction the illuminated digital display would cause to drivers at a busy junction with a history of accidents.

Plan policies cited: Policy A6 of the Salford Local Plan: Development Management Policies and Designations

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