Junction of Commerce Road and London Road, London, TW8 8JW

the erection of new digital poster display

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Deane G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity and on public safety, with particular regard to highway safety

What decided it

The proposal would be materially harmful to both visual amenity of the conservation area and public safety due to the distracting effect of the frequently changing digital display positioned near traffic signals at a busy junction requiring high driver concentration.

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