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Planning appeal decision

Dismissed13 April 20233307850

397 Bath Road, Slough, SL1 5QA

Planning appeal 3307850 at 397 Bath Road, Slough, SL1 5QA (Slough Borough Council) was dismissed on 13 April 2023 by Inspector Rawle S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.

installation of two illuminated 48-sheet D-Poster (digital) displays. Illumination to comply with Institute of Lighting Professionals' PLG05; Frequency of images to be no greater than once every ten seconds; No moving images, video or flashing lights to be displayed

Authority
Slough Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Rawle S
Postcode
SL1 5QA

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would be out of scale with its immediate surroundings and would appear conspicuous and incongruous, causing harmful effects on visual amenity that cannot be mitigated by conditions.

What the Inspector cited

Development plan policies
Core Policy 8 of Slough Local Development Framework Core Strategy 2006-2026

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.