397 Bath Road, Slough, SL1 5QA

installation of two illuminated 48-sheet D-Poster (digital) displays. Illumination to comply with Institute of Lighting Professionals' PLG05; Frequency of images to be no greater than once every ten seconds; No moving images, video or flashing lights to be displayed

Authority: Slough Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Rawle S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would be out of scale with its immediate surroundings and would appear conspicuous and incongruous, causing harmful effects on visual amenity that cannot be mitigated by conditions.

Plan policies cited: Core Policy 8 of Slough Local Development Framework Core Strategy 2006-2026

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