New World Payphones Kiosk, O/S Barkerend Health Centre, Barkerend Road, Bradford, BD3 8QH

replacement of telephone kiosk with new telephone kiosk which includes integrated digital advertisement display

Authority: City of Bradford Metropolitan District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Robbie G

Main issues, as the Inspector framed them

Public safety
Amenity

What decided it

The proposed digital advertisement display would present an unnecessary distraction to road users at a location where driver attention and vigilance is required due to the adjacent signalised pedestrian crossing, busy junction, and high pedestrian and cycle traffic, thereby causing unacceptable harm to public safety.

Plan policies cited: Policy DS1, Policy DS3, Policy DS5

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