Planning appeal decision
Pavement Outside Natwest, Pump Lane, Hayes, UB3 3EW
Planning appeal 3310365 at Pavement Outside Natwest, Pump Lane, Hayes, UB3 3EW (London Borough of Hillingdon) was allowed on 5 June 2023 by Inspector Caines A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed digital advertisement unit on visual amenity.
an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm
- Authority
- London Borough of Hillingdon
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Caines A
- Postcode
- UB3 3EW
Main issues, as the Inspector framed them
- The effect of the proposed digital advertisement unit on visual amenity
- The effect of the proposed digital advertisement unit on public safety
What decided it
The local Highways authority's lack of objection to the proposal, combined with the Inspector's site visit assessment that the digital unit would not materially distract drivers or interfere with traffic signals when subject to appropriate conditions on illumination, image display, and timing.
What the Inspector cited
- Development plan policies
- Policy BE1Policy DMHB11Policy DMHB12Policy DMHB13APolicy DMT2Policy D3Policy D8Policy T4
- National Planning Policy Framework
- Paragraph 111
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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