Pavement Outside Natwest, Pump Lane, Hayes, UB3 3EW

an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm

Authority: London Borough of Hillingdon
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Caines A

Main issues, as the Inspector framed them

The effect of the proposed digital advertisement unit on visual amenity
The effect of the proposed digital advertisement unit on public safety

What decided it

The local Highways authority's lack of objection to the proposal, combined with the Inspector's site visit assessment that the digital unit would not materially distract drivers or interfere with traffic signals when subject to appropriate conditions on illumination, image display, and timing.

Framework references: 111

Plan policies cited: Policy BE1, Policy DMHB11, Policy DMHB12, Policy DMHB13A, Policy DMT2, Policy D3, Policy D8, Policy T4

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