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Planning appeal decision

Dismissed14 July 20233310366

Pavement Outisde 8-10 Rowland Pl, Green Ln, Northwood, HA6 1AB

Planning appeal 3310366 at Pavement Outisde 8-10 Rowland Pl, Green Ln, Northwood, HA6 1AB (London Borough of Hillingdon) was dismissed on 14 July 2023 by Inspector McGurk N, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on visual amenity, with particular regard to the Northwood Town Centre, Green Lane, Conservation Area.

installation of an internally illuminated freestanding double-sided digital advertisement unit – advertising space measuring 1065mm x 1895mm

Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McGurk N
Postcode
HA6 1AB

Main issues, as the Inspector framed them

  • The effect of the advertisement on visual amenity, with particular regard to the Northwood Town Centre, Green Lane, Conservation Area

What decided it

The proposed illuminated advertisement would appear as an incongruous and visually intrusive addition in a Conservation Area where no such advertisements exist, failing to preserve the character and appearance of the historic area.

What the Inspector cited

Development plan policies
London Plan (2021) Policy D3London Plan (2021) Policy D8London Plan (2021) Policy HC1Local Plan Policy HE1Local Plan Policy BE1DMP Policy DMHB1DMP Policy DMHB4DMP Policy DMHB11DMP Policy DMHB12DMP Policy DMHB13ADMP Policy DMHB21

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hillingdon

The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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