Pavement Outisde 8-10 Rowland Pl, Green Ln, Northwood, HA6 1AB

installation of an internally illuminated freestanding double-sided digital advertisement unit – advertising space measuring 1065mm x 1895mm

Authority: London Borough of Hillingdon
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the advertisement on visual amenity, with particular regard to the Northwood Town Centre, Green Lane, Conservation Area

What decided it

The proposed illuminated advertisement would appear as an incongruous and visually intrusive addition in a Conservation Area where no such advertisements exist, failing to preserve the character and appearance of the historic area.

Plan policies cited: London Plan (2021) Policy D3, London Plan (2021) Policy D8, London Plan (2021) Policy HC1, Local Plan Policy HE1, Local Plan Policy BE1, DMP Policy DMHB1, DMP Policy DMHB4, DMP Policy DMHB11, DMP Policy DMHB12, DMP Policy DMHB13A, DMP Policy DMHB21

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.