Pavement Outside 80 Ruislip High Street, Ruislip, HA4 7AA

an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm

Authority: London Borough of Hillingdon
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Caines A

Main issues, as the Inspector framed them

The effect of the advertisements on amenity, with regard to the Ruislip Conservation Area

What decided it

The proposed digital advertisement unit would be unduly intrusive in this important gateway location and key view, with a jarring appearance against the key unlisted building, and would be materially more harmful to the visual amenity and character of the conservation area than the existing poster display unit.

Framework references: 12, 16

Plan policies cited: Policy BE1, Policy HE1, Policy DMHB1, Policy DMHB3, Policy DMHB4, Policy DMHB11, Policy DMHB12, Policy DMHB13A, Policy HC1, Policy D3, Policy D8

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