Pavement Outside Os 144 (McDonalds) Ruislip High Street, Ruislip, HA4 8LJ

an internally illuminated freestanding double-sided digital advertisement unit - advertised space measuring 1065mm x 1895mm

Authority: London Borough of Hillingdon
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Caines A

Main issues, as the Inspector framed them

The effect of the advertisements on amenity, with regard to the Ruislip Conservation Area

What decided it

The proposed advertisement unit would add to the harmful proliferation of pavement advertising and physical clutter within the conservation area, thereby being detrimental to visual amenity and failing to preserve or enhance the character and appearance of the Ruislip Conservation Area.

Framework references: 12, 16

Plan policies cited: Policy BE1, Policy HE1, Policy DMHB1, Policy DMHB3, Policy DMHB4, Policy DMHB11, Policy DMHB12, Policy DMHB13A, Policy HC1, Policy D3, Policy D8

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