Car Park At Rear Of 129 To 159, Bradfield Road, Sheffield, S6 2BY

Installation of an internally illuminated 48- sheet D-poster (digital) display. Illumination to comply with Institute of Lighting Professionals’ PLG05 (see Planning Statement). Frequency of images to be no greater than once every ten seconds. No moving images, video or flashing lights to be displayed

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Teasdale N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed internally illuminated digital display with changing images would be visually obtrusive and materially out of keeping with the simple gable elevation and surrounding context, causing unacceptable harm to visual amenity that cannot be overcome by conditions.

Plan policies cited: Policy BE13, Policy S10(d), Policy CS74

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