Land to the west of Ramsgate Road, Dover, CT13 9QN

Authority: Dover District Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Smith D

Main issues, as the Inspector framed them

The effect on public safety along Ramsgate Road of changing the minimum display time of the permitted digital posters from 15 to 10 seconds

What decided it

The absence of clear evidence that an almost imperceptible change in advertising material at 10-second intervals would lead to an overload of cognitive demands adversely affecting driver behaviour, supported by the widespread operation of digital displays with 10-second intervals across the country without demonstrated safety issues.

Read the decision letter on the Inspectorate’s site

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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