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Planning appeal decision

Allowed25 August 20233313494

Land to the West of Ramsgate Road, Dover, CT13 9QN

Planning appeal 3313494 at Land to the West of Ramsgate Road, Dover, CT13 9QN (Dover District Council) was allowed on 25 August 2023 by Inspector Smith D, by written representations. The main issue, as the Inspector framed it: The effect on public safety along Ramsgate Road of changing the minimum display time of the permitted digital posters from 15 to 10 seconds.

Upgrade of 2 no. existing advertisement hoardings to display internally illuminated digital posters

Authority
Dover District Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Smith D
Postcode
CT13 9QN

Main issues, as the Inspector framed them

  • The effect on public safety along Ramsgate Road of changing the minimum display time of the permitted digital posters from 15 to 10 seconds

What decided it

The absence of clear evidence that an almost imperceptible change in advertising material at 10-second intervals would lead to an overload of cognitive demands adversely affecting driver behaviour, supported by the widespread operation of digital displays with 10-second intervals across the country without demonstrated safety issues.

The decision letter

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More decisions in Dover District Council

The authority’s record since 2016 · every decision in 2023

  1. Allowed21 July 20253358636
    Telephone Box Outside National Westminster Bank, Market Square, Dover, Kent, CT16 1NG
  2. Dismissed8 July 20253357454
    Limekiln Street, Dover, CT17 9EF
  3. Allowed4 May 20233299066
    Sandwich Road, Sholden, CT14 0FG
  4. Allowed22 December 20223293594
    Telephone Box Outside Specsavers, Biggin Street, Dover, CT16 1BD
  5. Dismissed27 October 20223299350
    Land On The East Side Of, Cross Road, Deal, Kent, CT14 9LA

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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