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Planning appeal decision

Allowed14 July 20233315991

63 High Rd (Flank Wall), Willesden, London, NW10 2SU

Planning appeal 3315991 at 63 High Rd (Flank Wall), Willesden, London, NW10 2SU (London Borough of Brent) was allowed on 14 July 2023 by Inspector Jones H, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.

non-illuminated timber billboard (standard 48 sheet size) for the display of static posters

Authority
London Borough of Brent
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Jones H
Postcode
NW10 2SU

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would be positioned at eye level on a blank side elevation that lacks positive architectural features, and would assimilate appropriately into the existing commercial context characterised by numerous advertisements and street furniture, resulting in no unacceptable effects on visual amenity or the character and appearance of the conservation area.

What the Inspector cited

Development plan policies
Policy DMP1Policy BCH1

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Brent

The authority’s record since 2016 · every decision in 2023

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  4. Dismissed16 January 20263373947
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  5. Dismissed16 January 20263373157
    High Road, Between No's. 95 & 97, London, NW10 2SL

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.