63 HIGH RD (FLANK WALL), WILLESDEN, LONDON, NW10 2SU

non-illuminated timber billboard (standard 48 sheet size) for the display of static posters

Authority: London Borough of Brent
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones H

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would be positioned at eye level on a blank side elevation that lacks positive architectural features, and would assimilate appropriately into the existing commercial context characterised by numerous advertisements and street furniture, resulting in no unacceptable effects on visual amenity or the character and appearance of the conservation area.

Plan policies cited: Policy DMP1, Policy BCH1

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