Friesday Belgian Fries, 280 Ecclesall Road, SHEFFIELD, S11 8PE

a single wall mounted portrait 16-sheet LED advertising display panel (measuring 2.8m x 1.92m)

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: McHugh I

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area

What decided it

The proposal would have an adverse effect on the visual amenity of the streetscene due to its prominence, height, size and illumination being at odds with the predominant form of advertising in the area.

Plan policies cited: Policy BE13

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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