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Dismissed22 August 20233317591

Existing Advertising Site at Basingstoke Road, RG2 0DP, Reading, Berkshire, RG2 0DP

Planning appeal 3317591 at Existing Advertising Site at Basingstoke Road, RG2 0DP, Reading, Berkshire, RG2 0DP (Reading Borough Council) was dismissed on 22 August 2023 by Inspector Guest H, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.

removal of the existing four advertisement displays, followed by the installation of an internally illuminated digital advertisement as illustrated within the attached documentation

Authority
Reading Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Guest H
Postcode
RG2 0DP

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity
  • The effect of the proposed advertisement on public safety

What decided it

The proposed digital advertisement would cause demonstrable harm to both amenity through its obtrusive appearance in a restrained townscape and to public safety through driver distraction at a complex junction, with conditions unable to fully address these harms.

What the Inspector cited

Development plan policies
Policy OU4Policy CC7Policy TR3

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.