PAVEMENT ON THE NORTH SIDE OF , GREAT WEST ROAD , BRENTFORD, MIDDLESEX, TW8 9QG

a single sided 48 sheet advertisement that is internally illuminated and capable of showing static images in sequence. The advertisement is elevated above the carriageway and fixed to a cantilevered single leg design by Jean Michel Wilmotte

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Davis J

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the surrounding area

What decided it

The proposed advertisement would be an overly dominant, incongruous feature when seen against the verdant backdrop of adjacent trees and open space, causing harmful effect on amenity.

Plan policies cited: Policy CC1, Policy CC2, Policy CC5

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