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Dismissed24 August 20233318233

Pavement on the North Side of , Great West Road , Brentford, Middlesex, TW8 9QG

Planning appeal 3318233 at Pavement on the North Side of , Great West Road , Brentford, Middlesex, TW8 9QG (London Borough of Hounslow) was dismissed on 24 August 2023 by Inspector Davis J, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the amenity of the surrounding area.

a single sided 48 sheet advertisement that is internally illuminated and capable of showing static images in sequence. The advertisement is elevated above the carriageway and fixed to a cantilevered single leg design by Jean Michel Wilmotte

Authority
London Borough of Hounslow
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Davis J
Postcode
TW8 9QG

Main issues, as the Inspector framed them

  • The effect of the proposal on the amenity of the surrounding area

What decided it

The proposed advertisement would be an overly dominant, incongruous feature when seen against the verdant backdrop of adjacent trees and open space, causing harmful effect on amenity.

What the Inspector cited

Development plan policies
Policy CC1Policy CC2Policy CC5

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hounslow

The authority’s record since 2016 · every decision in 2023

  1. Allowed11 September 20266010152
    Pavement O/S Aldi, 76-86 High Street, Feltham, TW13 4DD
  2. Allowed11 September 20266010150
    Pavement O/S Aldi, 76-86 High Street, Feltham, TW13 4DD
  3. Dismissed9 June 20266004060
    High Street, Outside No. 112, Hounslow, London, TW3 1NA
  4. Dismissed9 June 20266004059
    High Street, Outside No. 112, Hounslow, London, TW3 1NA
  5. Dismissed8 June 20266008112
    Enterprise Rent A Car, Boston Park Road, Brentford, TW8 9JF

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.