Pavement Outside The Avenue Centre, 11-21 Commercial Road, Bournemouth, BH2 5RP

Planning appeal 3320204 at Pavement Outside The Avenue Centre, 11-21 Commercial Road, Bournemouth, BH2 5RP (Bournemouth, Christchurch and Poole) was dismissed on 4 October 2023 by Inspector Harrington S, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the character and appearance of the area.

the installation of a multifunctional communication Hub including advertisement display, as illustrated in the attached documentation

Authority: Bournemouth, Christchurch and Poole
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Harrington S

Main issues, as the Inspector framed them

The effect of the proposal on the character and appearance of the area

What decided it

The proposal would introduce a substantial, eye-catching illuminated digital advertisement that would appear as a significant and imposing item of street furniture, increasing visual clutter and harmfully eroding the open character of the area in conflict with development plan policies and the Framework's design aims.

What the Inspector cited

Development plan policies: Policy 5.11 of the Bournemouth District Wide Local Plan (February 2002)Policy CS41 of the Bournemouth Local Plan: Core Strategy (October 2012)Policy D7 of the Bournemouth Local Plan: Town Centre Area Action Plan (March 2013)Policy T1 of the Bournemouth Local Plan: Town Centre Area Action Plan (March 2013)Policy T2 of the Bournemouth Local Plan: Town Centre Area Action Plan (March 2013)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in Bournemouth Christchurch and Poole

The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.