Pavement outside The Avenue Centre, 11-21 Commercial Road, Bournemouth, BH2 5RP

the installation of a multifunctional communication Hub including advertisement display, as illustrated in the attached documentation

Authority: Bournemouth, Christchurch and Poole
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Harrington S

Main issues, as the Inspector framed them

The effect of the proposal on the character and appearance of the area

What decided it

The proposal would introduce a substantial, eye-catching illuminated digital advertisement that would appear as a significant and imposing item of street furniture, increasing visual clutter and harmfully eroding the open character of the area in conflict with development plan policies and the Framework's design aims.

Plan policies cited: Policy 5.11 of the Bournemouth District Wide Local Plan (February 2002), Policy CS41 of the Bournemouth Local Plan: Core Strategy (October 2012), Policy D7 of the Bournemouth Local Plan: Town Centre Area Action Plan (March 2013), Policy T1 of the Bournemouth Local Plan: Town Centre Area Action Plan (March 2013), Policy T2 of the Bournemouth Local Plan: Town Centre Area Action Plan (March 2013)

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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