Empire Banqueting & Hall High Street, ALDERSHOT, GU11 1DJ

New single illuminated 48-sheet digital advertisement display

Authority: Rushmoor Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Lawrence R

Main issues, as the Inspector framed them

The effect of the advertisement on amenity, including with regard to its effect on the character and appearance of the nearby Aldershot West Conservation Area

What decided it

The proposal was acceptable in terms of its effect upon amenity, including the character and appearance of the nearby Aldershot West Conservation Area, as the display was proportionate to the host building, would not obscure key features, and the low illumination levels would blend with the commercial character of the area.

Plan policies cited: Policy SP1, Policy DE1, Policy DE9, Policy HE1, Policy HE3

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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