Former Pizza Hut, Newbury Retail Park, Pinchington Lane,, Newbury, RG14 7HU

display 2 no. internally illuminated information signs

Authority: West Berkshire District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Indermaur S

Main issues, as the Inspector framed them

The effect of the proposed advertisements on amenity

What decided it

The location and visual prominence of each billboard relative to existing signage clusters determined whether it would cause a proliferation of signage harmful to amenity.

Plan policies cited: Policy CS14, Policy CS19

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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