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Dismissed12 December 20233326490

Highway Verge, Rose Kiln Lane and A33, Reading , Berkshire, RG2 0JZ

Planning appeal 3326490 at Highway Verge, Rose Kiln Lane and A33, Reading , Berkshire, RG2 0JZ (Reading Borough Council) was dismissed on 12 December 2023 by Inspector Andrews M, by written representations. The main issue, as the Inspector framed it: Effects of the internally illuminated advertising structure on public (highway) safety.

a single leg freestanding advertising structure featuring two internally illuminated sequential display screens

Authority
Reading Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Andrews M
Postcode
RG2 0JZ

Main issues, as the Inspector framed them

  • Effects of the internally illuminated advertising structure on public (highway) safety
  • Effects on the visual amenity of the area
  • Matters arising from possible new transport infrastructure
  • Living conditions for nearby residents as regards the potential for light pollution

What decided it

The potential adverse effect on public highway safety through increased accident risk from driver distraction, combined with unacceptable impact on the visual amenity of a landscaped area that provides a pleasing visual break in an otherwise commercial landscape.

What the Inspector cited

Development plan policies
Policy TR3Policy OU4Policy CC7
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.