HIGHWAY VERGE, ROSE KILN LANE AND A33, READING , BERKSHIRE, RG2 0JZ

a single leg freestanding advertising structure featuring two internally illuminated sequential display screens

Authority: Reading Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Andrews M

Main issues, as the Inspector framed them

Effects of the internally illuminated advertising structure on public (highway) safety
Effects on the visual amenity of the area
Matters arising from possible new transport infrastructure
Living conditions for nearby residents as regards the potential for light pollution

What decided it

The potential adverse effect on public highway safety through increased accident risk from driver distraction, combined with unacceptable impact on the visual amenity of a landscaped area that provides a pleasing visual break in an otherwise commercial landscape.

Framework references: 136

Plan policies cited: Policy TR3, Policy OU4, Policy CC7

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

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