175 Effingham Street, Rotherham, S65 1BL

display of an illuminated digital advertising hoarding

Authority: Rotherham Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Pipe C

Main issues, as the Inspector framed them

The effect of the advertisement on public safety

What decided it

The proposed illuminated digital advertisement would not harm public safety as drivers would approach the roundabout with caution and the static changing images would not constitute a material distraction compared to existing illuminated signage in the urban environment.

Plan policies cited: Policy SP60

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