100 St Ann's Road, Rotherham, S65 1PN

LED Billboard - 6x3 (approx. 48 sheet)

Authority: Rotherham Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jamieson S

Main issues, as the Inspector framed them

the effects of the proposed advertisement on visual amenity and public safety

What decided it

The proposed advertisement's prominent siting, scale, digital illumination and close proximity to a busy roundabout with traffic signals would cause unacceptable harm to both visual amenity and public safety that cannot be adequately mitigated by conditions.

Plan policies cited: Policy SP55, Policy SP60

Read the decision letter on the Inspectorate’s site

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