Land at East of Hurn Road, Christchurch

erection of a digital advertisement

Authority: Bournemouth, Christchurch and Poole
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: O'Doherty A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would unduly compromise the semi-rural character of the locality and detract from its verdant appearance at an important gateway location, thereby causing significant harm to amenity contrary to Policies HE2 and HE3 and NPPF paragraph 135(c).

Framework references: 135

Plan policies cited: Policy HE2, Policy HE3

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