156 St Mary's Road, SHEFFIELD, S2 4AX

the installation of 1 x 48 sheet free-standing advertising display panel, (measuring 6.4m wide X 3.4m high and comprising pressed metal frame and sealed LED screen)

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellis D

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The busy, modern commercial character of the streetscape and the appropriate control of luminance and display characteristics through conditions meant the advertisement would not harm visual amenity or heritage settings.

Framework references: 141

Plan policies cited: Policy B13 of the Sheffield Unitary Development Plan 1998

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