2-8 Marine Parade, SOUTHEND-ON-SEA, SS1 2EJ

Authority: Southend-on-Sea City Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: James A

Main issues, as the Inspector framed them

The effect of the advertisement on amenity, including whether the advertisement preserves Grade II listed buildings (1-3 Marine Parade, 4 Marine Parade and Pleasure Pier) and any features of special architectural or historic interest that they possess
Whether the advertisement preserves or enhances the character or appearance of the Clifftown Conservation Area
The effect of the advertisement on a non-designated heritage asset, known as The Palace Hotel

What decided it

The advertisement's significant size, bright garish colours, modern materials, use of illumination, and obscuring of distinctive architectural features caused less than substantial but considerable harm to the listed buildings and conservation area, which was not outweighed by the limited public benefits of attracting customers to the business.

Framework references: 203, 205, 206, 208

Plan policies cited: Policy KP2, Policy CP4, Policy DM1, Policy DM5, Policy CS1, Policy DS2, Policy DS3

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

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