Planning appeal decision
Dragon House, 22 Unthank Road, Norwich, NR2 2RA
Planning appeal 3332254 at Dragon House, 22 Unthank Road, Norwich, NR2 2RA (Norwich City Council) was dismissed on 8 February 2024 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement banner on public safety and the visual amenity of the area, including the effect on the character and appearance of the Heigham Grove Conservation Area and the significance of nearby listed buildings.
an advertising banner
- Authority
- Norwich City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Reed D
- Postcode
- NR2 2RA
Main issues, as the Inspector framed them
- The effect of the advertisement banner on public safety and the visual amenity of the area, including the effect on the character and appearance of the Heigham Grove Conservation Area and the significance of nearby listed buildings
What decided it
The combination of heritage harm to the Conservation Area and listed building settings, together with the creation of a highway safety hazard through driver distraction at a traffic light controlled roundabout, outweighed any public benefits from the advertisement.
What the Inspector cited
- Development plan policies
- Policy DM3Policy DM9
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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What an account adds to this decision


More decisions in Norwich City Council
The authority’s record since 2016 · every decision in 2024
- Dismissed6 February 20263369578Existing Advertising Hoarding at Junction of Hellesdon Hall Road and Sweet Briar, Norwich, NR6 5BD
- Dismissed22 December 2025336957624 St Stephens Road, Norwich, NR1 3QU
- Dismissed11 December 2025336731115-17 Haymarket, Norwich, NR2 1QL
- Dismissed11 December 2025336339415-17 Haymarket, Norwich, NR2 1QL
- Allowed11 November 20253361782Castle Takeaway, 17-19 Castle Meadow, Norwich, NR1 3DH
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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