Dragon House, 22 Unthank Road, NORWICH, NR2 2RA

an advertising banner

Authority: Norwich City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed D

Main issues, as the Inspector framed them

The effect of the advertisement banner on public safety and the visual amenity of the area, including the effect on the character and appearance of the Heigham Grove Conservation Area and the significance of nearby listed buildings

What decided it

The combination of heritage harm to the Conservation Area and listed building settings, together with the creation of a highway safety hazard through driver distraction at a traffic light controlled roundabout, outweighed any public benefits from the advertisement.

Plan policies cited: Policy DM3, Policy DM9

Read the decision letter on the Inspectorate’s site

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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