Advertising Right Adjacent Park House, Bernard Road,, Sheffield, South Yorkshire, S2 5BQ

Planning appeal 3335958 at Advertising Right Adjacent Park House, Bernard Road,, Sheffield, South Yorkshire, S2 5BQ (Sheffield City Council) was dismissed on 5 June 2024 by Inspector Williams K, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.

the site currently accommodates an existing backlit double-sided landscape digital 48 sheet display to the west of the 90 metre frontage to the A57 Sheffield Parkway. There is also deemed consent for another backlit double-sided 48 sheet hoarding towards the eastern end of the same frontage. Thus, this is a site with a historic and evidenced ability to display illuminated changing images. We propose removing and replacing the aforementioned advertisements with a single portrait backlit double-sided digital Mega 6 style board to occupy a central location on the 90 metre frontage to the A57 Parkway

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Williams K
Postcode: S2 5BQ

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement's central, exposed siting and scale would create dominance and incongruity harmful to the amenity of the area, outweighing any benefits from consolidation of advertisements or conditions on brightness control.

What the Inspector cited

Development plan policies: Policy BE13

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in Sheffield City Council

The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.