Advertising Right Adjacent Park House, Bernard Road,, Sheffield, South Yorkshire, S2 5BQ

the site currently accommodates an existing backlit double-sided landscape digital 48 sheet display to the west of the 90 metre frontage to the A57 Sheffield Parkway. There is also deemed consent for another backlit double-sided 48 sheet hoarding towards the eastern end of the same frontage. Thus, this is a site with a historic and evidenced ability to display illuminated changing images. We propose removing and replacing the aforementioned advertisements with a single portrait backlit double-sided digital Mega 6 style board to occupy a central location on the 90 metre frontage to the A57 Parkway

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Williams K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement's central, exposed siting and scale would create dominance and incongruity harmful to the amenity of the area, outweighing any benefits from consolidation of advertisements or conditions on brightness control.

Plan policies cited: Policy BE13

Read the decision letter on the Inspectorate’s site

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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