Holiday Inn Express, Blonk Street, SHEFFIELD, S1 2AB

Installation of 2 x 48 sheet freestanding LED illuminated advertising display units in 'double-sided' format and mounted on a two-legged support structure, with each of the 48 sheet digital display screens measuring 6.4m in width x 3.4m in height and comprising a pressed metal frame and sealed LED screen.

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cleary D

Main issues, as the Inspector framed them

the effect of the advertisement on the amenity of the area
the effect of the advertisement on public safety

What decided it

The proposal would not result in harm to either the amenity of the area or public safety, particularly when subject to conditions controlling illumination levels, image changes, and malfunction protocols.

Framework references: 141

Plan policies cited: Policy BE13, Policy BE19, Policy CS74

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