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Dismissed28 August 20243336993

Thames House, 42 Portman Road, Reading, RG30 1EA

Planning appeal 3336993 at Thames House, 42 Portman Road, Reading, RG30 1EA (Reading Borough Council) was dismissed on 28 August 2024 by Inspector Smith J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.

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Authority
Reading Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Smith J
Postcode
RG30 1EA

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would cause material harm to visual amenity through its scale, prominent position, and changing illuminated displays in a distinctive landscaped setting, outweighing any operational or economic benefits.

What the Inspector cited

Development plan policies
Policy EN13Policy OU4Policy CC7Policy EN7
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.