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Planning appeal decision

Dismissed17 May 20243337210

2 Broadway Grove, Worcester, WR2 5EU

Planning appeal 3337210 at 2 Broadway Grove, Worcester, WR2 5EU (Worcester City Council) was dismissed on 17 May 2024 by Inspector McAndrew R, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement display on amenity, including the character and appearance of the area and the living conditions of nearby residents.

the installation of a 1 x 48 sheet free-standing LED illuminated advertising display panel (measuring 6.2 metres wide x 3.2 metres high and comprising pressed metal frame and sealed LED screen)

Authority
Worcester City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McAndrew R
Postcode
WR2 5EU

Main issues, as the Inspector framed them

  • The effect of the advertisement display on amenity, including the character and appearance of the area and the living conditions of nearby residents
  • The effect of the advertisement on public safety

What decided it

The significant and overriding harm to the character and appearance of the area, combined with the unacceptable public safety risk from driver distraction at a busy junction, rendered the proposal unacceptable.

What the Inspector cited

Development plan policies
Policy 21 of the South Worcestershire Development Plan (2016)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Worcester City Council

The authority’s record since 2016 · every decision in 2024

  1. Dismissed10 October 20253371410
    Silver Street, Worcester, Worcestershire, WR1 2DA
  2. Allowed2 July 20253361008
    20 Bath Road, Worcester, WR5 3EL
  3. Allowed1 July 20253360706
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  4. Allowed10 March 20253352483
    Cosgrove Close, Blackpole, Worcester, Worcestershire, WR3 8UA
  5. Dismissed9 October 20243346720
    Shell Service Station, Unit 1 Hornhill Road, Worcester, WR4 0SX

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.