2 Broadway Grove, WORCESTER, WR2 5EU

the installation of a 1 x 48 sheet free-standing LED illuminated advertising display panel (measuring 6.2 metres wide x 3.2 metres high and comprising pressed metal frame and sealed LED screen)

Authority: Worcester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McAndrew R

Main issues, as the Inspector framed them

The effect of the advertisement display on amenity, including the character and appearance of the area and the living conditions of nearby residents
The effect of the advertisement on public safety

What decided it

The significant and overriding harm to the character and appearance of the area, combined with the unacceptable public safety risk from driver distraction at a busy junction, rendered the proposal unacceptable.

Plan policies cited: Policy 21 of the South Worcestershire Development Plan (2016)

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