TELEPHONE CALL BOX, Pavement on the east side of Friday Street , LONDON , EC4M 6XD

for the installation and display of an internally illuminated advertisement display panel on a telephone kiosk measuring 1.95m high and 1.2m wide at a height above ground level of 0.3m

Authority: City of London Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dickson R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed digital advertisement would not result in unacceptable harm to visual amenity because it would replace an existing advertisement of similar size, display only static images, be small in scale relative to surrounding buildings, and be subject to conditions controlling illumination and display characteristics.

Framework references: 16

Plan policies cited: CS10, DM10.6, D8

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