Pavement o/s 29-31 Wormwood Street,, London,, EC2M 1RP

1 no. digital advertisement display within the approved communications kiosk

Authority: City of London Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Poole S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The digital screen would appear as an overtly prominent and incongruous addition to the street scene when viewed front-on along the pavement, causing unacceptable harm to visual amenity.

Plan policies cited: Policy CS10, Policy DM10.6, Policy DM15.7

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