Pavement o/s 30 Fenchurch Street, LONDON, EC3M 3BD

1 no. digital advertisement display integrated into replacement kiosk

Authority: City of London Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Chamberlain G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed illuminated advertisement display, despite being at ground level and away from buildings, would appear discordant and isolated in the restrained street scene of Fenchurch Street, causing net adverse harm to amenity that cannot be outweighed by the appellant's offered mitigation measures.

Framework references: 141

Plan policies cited: Policy CS10, Policy DM10.6, Policy DM15.7, Policy D8 London Plan

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