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the installation and display of an internally illuminated advertisement display panel on a telephone kiosk measuring 1.95m high and 1.2m wide at a height above ground level of 0.3m

Authority: City of London Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The proposed LCD screen would be significantly harmful to the visual amenity of the area and detrimental to the restrained and uncluttered streetscape character, contrary to the development plan policies and NPPF guidance on advertisements.

Framework references: 141

Plan policies cited: CS10, DM10.6, D8

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