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Dismissed25 July 20243339679

Jolly Sailor Roundabout, Bitterscote Drive, Tamworth, Staffordshire, B78 3HD

Planning appeal 3339679 at Jolly Sailor Roundabout, Bitterscote Drive, Tamworth, Staffordshire, B78 3HD (Tamworth Borough Council) was dismissed on 25 July 2024 by Inspector Bennett T, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the visual amenity of the area.

the installation and display of a single freestanding 6 x 3 metre LED display unit

Authority
Tamworth Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Bennett T
Postcode
B78 3HD

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on the visual amenity of the area
  • the effect of the proposed advertisement on public safety

What decided it

The proposed freestanding LED digital advertisement would appear as an incongruous and prominent feature contrasting starkly against the pleasant verdant backdrop of mature trees and vegetation, causing demonstrable harm to the visual amenity of the area that cannot be mitigated by conditions.

What the Inspector cited

Development plan policies
Policy EN5Policy SU2
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.