JOLLY SAILOR ROUNDABOUT, BITTERSCOTE DRIVE, TAMWORTH, STAFFORDSHIRE, B78 3HD

the installation and display of a single freestanding 6 x 3 metre LED display unit

Authority: Tamworth Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the area
the effect of the proposed advertisement on public safety

What decided it

The proposed freestanding LED digital advertisement would appear as an incongruous and prominent feature contrasting starkly against the pleasant verdant backdrop of mature trees and vegetation, causing demonstrable harm to the visual amenity of the area that cannot be mitigated by conditions.

Framework references: 141

Plan policies cited: Policy EN5, Policy SU2

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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