Unit 1, Brookside Business Park Brookside Road, UTTOXETER, ST14 8AU

the erection and display of a single freestanding 6 x 3 metre LED display unit

Authority: East Staffordshire Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cooper P

Main issues, as the Inspector framed them

The effect of the proposed advertisement display upon the amenity of the site and its surroundings

What decided it

The proposed digital illuminated sequential LED display, by reason of its size, changing images, illumination, elevated position and prominent location, would be dominant and overbearing within the street scene and would harm the amenity of the surrounding area, contrary to the development plan and advertisement control regulations.

Plan policies cited: DP9, SP25, DP5

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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