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Planning appeal decision

Dismissed16 July 20243340828

Unit 1, Brookside Business Park Brookside Road, Uttoxeter, ST14 8AU

Planning appeal 3340828 at Unit 1, Brookside Business Park Brookside Road, Uttoxeter, ST14 8AU (East Staffordshire Borough Council) was dismissed on 16 July 2024 by Inspector Cooper P, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement display upon the amenity of the site and its surroundings.

the erection and display of a single freestanding 6 x 3 metre LED display unit

Authority
East Staffordshire Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cooper P
Postcode
ST14 8AU

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement display upon the amenity of the site and its surroundings

What decided it

The proposed digital illuminated sequential LED display, by reason of its size, changing images, illumination, elevated position and prominent location, would be dominant and overbearing within the street scene and would harm the amenity of the surrounding area, contrary to the development plan and advertisement control regulations.

What the Inspector cited

Development plan policies
DP9SP25DP5

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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7 other decided appeals within two kilometres of this site. In the app every dot opens its decision, and its letter wherever one was published, and you can draw your own site to see what has been decided around it.AllowedDismissedSplitThis decision
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More decisions in East Staffordshire

The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.