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Allowed30 July 20243341471

232-240 Chiswick High Road, Chiswick, London, W4 1PJ

Planning appeal 3341471 at 232-240 Chiswick High Road, Chiswick, London, W4 1PJ (London Borough of Hounslow) was allowed on 30 July 2024 by Inspector McDonald K, by written representations. The main issue, as the Inspector framed it: The effect of the proposed signage on the amenity of the area.

external replacement signage

Authority
London Borough of Hounslow
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McDonald K
Postcode
W4 1PJ

Main issues, as the Inspector framed them

  • The effect of the proposed signage on the amenity of the area

What decided it

The proposed signage, being sensitively designed with halo illumination and appropriate luminance levels, would be congruent with the existing character of the vibrant shopping street and would not harm the conservation area's significance or amenity.

What the Inspector cited

Development plan policies
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How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hounslow

The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.