232-240 Chiswick High Road, Chiswick, London, W4 1PJ

external replacement signage

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McDonald K

Main issues, as the Inspector framed them

The effect of the proposed signage on the amenity of the area

What decided it

The proposed signage, being sensitively designed with halo illumination and appropriate luminance levels, would be congruent with the existing character of the vibrant shopping street and would not harm the conservation area's significance or amenity.

Plan policies cited: CC1, CC2, CC4, CC5

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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