Hand Car Wash, 261 London Road, READING, RG1 3NY

new pair of illuminated 48-sheet digital advertisement displays

Authority: Reading Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Astley-Serougi B

Main issues, as the Inspector framed them

The effect of the proposal on public safety
The effect of the proposal on amenity with specific regard to Reading Cemetery and the setting of listed buildings

What decided it

The combination of the proposal's size, prominent location, illumination and intermittent sequential image changes would create an unacceptable distraction to drivers at a signalled junction and pedestrian crossing, and would cause unacceptable harm to the setting and significance of the Grade II listed Reading Cemetery entrance structures.

Plan policies cited: Policy OU4, Policy TR3, Policy CC7, Policy EN1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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