Leek Hockey Club, Macclesfield Road, LEEK, ST13 8LD

the erection and display of a single freestanding 6 x 3 metre LED display unit

Authority: Staffordshire Moorlands District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cooper P

Main issues, as the Inspector framed them

The effect of the proposed advertisement display upon the amenity of the site and its surroundings

What decided it

The continuous illumination of the digital display would make it a much more prominent and visually intrusive feature than the previous hoarding, causing significant harm to the visual amenity and character of the area that cannot be justified by the benefits of digital advertising.

Framework references: 141

Plan policies cited: Policy DC1

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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