Upwell Street , Sheffield, S4 8AJ

replacement of four freestanding externally illuminated 48-sheet displays with two digital displays

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cooper P

Main issues, as the Inspector framed them

The effect of the proposed advertisement display on amenity of the area
Its impact upon public safety

What decided it

The bright, continuously illuminated digital displays would dominate and overwhelm the immediate locality, causing significant harm to visual amenity that outweighs any benefits and conflicts with development plan policy and the NPPF.

Framework references: 141

Plan policies cited: Policy BE13 of the Sheffield Unitary Development Plan (1998)

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