Planning appeal decision
408A Lymington Road, Highcliffe, Dorset, BH23 5HE
Planning appeal 3342751 at 408A Lymington Road, Highcliffe, Dorset, BH23 5HE (Bournemouth, Christchurch and Poole) was dismissed on 30 August 2024 by Inspector Roberts G, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.
1 x large board 3.6m x 1.6m on the east gable end
- Authority
- Bournemouth, Christchurch and Poole
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Roberts G
- Postcode
- BH23 5HE
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on amenity
What decided it
The scale and elevated siting of the proposed sign would be highly visible and prominent, dominating the host property and surrounding area in a manner inconsistent with local characteristics and resulting in an adverse effect on visual amenity.
What the Inspector cited
- Development plan policies
- Policy HE2
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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