408A Lymington Road, Highcliffe, Dorset, BH23 5HE

1 x large board 3.6m x 1.6m on the east gable end

Authority: Bournemouth, Christchurch and Poole
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Roberts G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The scale and elevated siting of the proposed sign would be highly visible and prominent, dominating the host property and surrounding area in a manner inconsistent with local characteristics and resulting in an adverse effect on visual amenity.

Framework references: 141

Plan policies cited: Policy HE2

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